The Brightening Lavender Face Primer is your secret weapon to a flawless face. The primer transforms your face into a smooth canvas ideal for long-lasting makeup application. It’s smoothing texture leaves with you with a natural, matte finish, allowing your foundation to do its job and not get stuck in the wrong places. e.l.f. makes the best of beauty accessible to every eye, lip, and face. Your originality is infinite, and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie—glam or bare faced, minimalist, maximalist and every look in between—we are for every eye, lip, and face. Proud to be 100% vegan and cruelty-free, worldwide.
COLOR CORRECTING PRIMER: This primer is ideal for neutralizing uneven skin tones, and to brighten dull or yellow skin tones. Infused with lavender to help neutralize redness from rosacea, blemishes, and dry skin.
HOW TO USE: Apply to clean skin prior to makeup application to prep skin. Use a small amount and blend evenly on your face.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
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